GAMMA

Grupo de Apoyo al Movimiento de Mujeres del Azuay (GAMMA)

The GAMMA foundation is a non-profit organisation based in Cuenca, the capital of Azuay province in Ecuador. Since the 1990s the organisation has supported the political and social movement of women in Azuay in campaigning for gender equality.

One of GAMMA´s key successes is establishing the Citizens' Observatory of Communication, which aims to enable people to understand and criticise media messages that reinforce discrimination against women or undermine human rights. Another important initiative is Mujeres en la Radio -  weekly broadcasts of radio programmes on social and political issues that affect women and children.

GAMMA works closely with development projects to make sure they take account of women's needs in their plans to ensure communities have access to basic amenities such as water and sanitation. The organisation also runs gender awareness training for health and education professionals and other individuals. Over the last few years it has been involved in organising an exhibition at the Cuenca State University on sexism in television, radio, the press and advertising.

Progressio and Grupo de Apoyo al Movimiento de Mujeres del Azuay

Sergio Vergne is a communications specialist from Argentina who is working as a Progressio Development Worker at GAMMA. The aim of his project is to strengthen the Citizens´ Observatory of Communication and improve its profile within the local and national media.

The key focus of Sergio´s project is to support the work of the Citizens´ Observatory in monitoring and campaigning against discriminatory messages about women in the local and national media.  During his time at GAMMA Sergio has also designed and put into action a communications´strategy to keep the media informed about the organisation´s campaigns.

Find out more on the GAMMA website (In Spanish, opens in a new window)